On-Demand Webinar

Seizing the Opportunity: How GCs Can Win as Gen-AI Reshuffles Big Law

Hear AdvanceLaw, Haleon, DXC Technology, Simmons & Simmons, and Holland & Knight explore the impact of generative AI within law firms.

Law firms are making unprecedented investments in generative AI technology that is changing how they train lawyers, staff matters, and price legal work. 

The immediate ripple effect will be a radical reshuffling of the status quo in the legal services market: firms that successfully deploy new tools will be significantly faster and more effective in delivering their services, offering GCs (finally!) a route to real efficiency improvements.

However, the adoption of AI won’t be spread evenly across firms and practice areas. GCs will need to actively seek out the early adopters, or stand by and watch as a lack of competition allows firms to pocket the productivity gains of more efficient legal work ahead of clients.  

Hear AdvanceLaw and our panel discuss how GCs should seize this opportunity, with insights into: 

  • New data on how major law firms are investing in Gen-AI
  • What criteria GCs are using to evaluate firm innovation and technology
  • How gen-AI will affect law firm training, staffing, and pricing 


  • Katherine Shell, VP, Advisory, AdvanceLaw
  • Bill Deckelman, EVP and General Counsel, DXC Technology
  • Bjarne Tellmann, General Counsel and Chief Legal Officer, Haleon
  • Alex Brown, Head of TMT Sector and AI Steering Group Chair, Simmons & Simmons
  • Martin Durkin, Innovation Partner, Holland & Knight

Watch Now!